Don't just hire a copywriter...get a "secret weapon" marketing partner who can help you... 

Explode Your Sales and Dominate Your Market

...stop losing money and start increasing your revenues by an order of magnitude (really!)

[From the desk of Rob Palmer, "Secret Weapon" copywriter.]

Sorry, but I'm afraid I have some bad news for you.

If only you had contacted me sooner, you could be looking at your shopping cart stats right now, smiling contentedly at all the extra sales. Or in the Mercedes showroom, picking up the keys for your brand-new convertible.

Shame you are missing out.

Just think. If I stole your wallet and gave all your hard-earned cash to strangers, you'd be pretty angry about it, right? So you must be equally angry about the prospect of ordinary copywriters giving away profits that should be yours. And if their copy isn't working as hard as it could to maximize sales, that is exactly what they are doing....flushing your future profits down the toilet.

Heck, look at those dollar bills flashing by...there goes your Mercedes, your new home, your children's savings...and your retirement fund...

Ouch! It hurts, right?

But don't panic. Because here's the good news. It's not too late to fix it.  If you're quick, then you can stem the losses, starting right now. How would you like to:

• squeeze double the revenue from every marketing dollar you spend, tripling your profits and giving you unassailable competitive edge...no-one can take the market from you
• substantially increase the revenue you generate from every customer, so that you can triple or even quadruple revenues without spending an extra cent on marketing (in fact, you may well slash your marketing spend by 50% or more - especially if you rely on Google Adwords)
• multiply your sales by an order of magnitude, to accelerate the value of your business at warp speed - and increase your wealth accordingly
• make your customers love you, so they come back to buy repeatedly, creating an explosion of sales - and a business dynasty that can last for generations
• become incredibly good looking and irresistibly attractive to the opposite sex

(OK, I made that last one up....but I'm working on it. The rest is all true though.)

Forget Market Share...Own The Whole Market!

Sorry to be blunt, but this page is not for marketing wimps. If you are looking for average copy that produces average sales, I can't help - I just couldn't do that to you.   Just Google 'copywriter' and you will find plenty of ordinary writers with screaming headlines who will be happy to take your money.

However, if you are a serious player who is interested in total market domination, then please read on. Because I can help you achieve outstanding sales conversion rates, and maximize the revenue you receive from each customer. And when you achieve those two goals, you really can take control of your market. Why? Because you will then have the best profit margins in your sector, so you can then pay more for advertising than any of your competitors. Just think, this means you can easily afford to:

• own the No.1 slots for your keywords in Google Adwords, Yahoo Search Marketing and other pay-per-click search engines - no-one can outbid you
• build a huge army of affiliates who send you tons of traffic because you pay them more than your competitors
• buy massive volumes of traffic  from ad networks and other sources to ramp sales up to volumes you never dreamed possible
• take your proven marketing materials offline and multiply your sales further through direct mail, press advertising, TV and other media

So I wasn't kidding about market domination - it really is possible to increase revenues by an order of magnitude. That's why some Internet marketers today are achieving sales volumes of $100 million a year...or more. I know, because I work with them every day.

So why do these highly-successful marketers ask me to partner with them on major projects? Because they understand that  selling successfully online (or offline) is not just about the mechanics of copywriting....it's much more than that.

Applying The Power of Persuasion...The Key To Unlimited Profits

The reason why top-class copywriters like John Carlton, Clayton Makepeace and Gary Bencivenga generate hundreds of millions of dollars in revenue for their clients is simply because they are masters of persuasion.

And it is exactly those powers of persuasion that I will bring to your project. Powers that trip the psychological and emotional triggers that cause us to buy. In fact, I believe that great copywriting is not about selling at all...it's about helping people to buy.

Once you understand that concept, you are on the road to success. Then it is simply a matter of 'joining the conversation in the prospect's head' - and guiding that conversation to a successful sale.

How do I do that? By applying "The Amazing Persuasion Formula™ "to lead your prospects down the 'greased chute' that results in placing the order.

The best way to explain that is by example. So rather than blow my own trumpet with lots of claims and promises, I'll show you exactly what I mean. My apologies, but the fact you have got this far means my techniques are working on you. Because I have employed these same psychological and copywriting tactics to engage your interest and keep you reading.

Want to know how? Here's a technical analysis of the first few lines of copy on this page.

1. "Explode Your Sales and Dominate Your Market"

We're all used to seeing long, screaming, benefit-driven, headlines written by 'expert copywriters.' These may have been effective a few years ago, but now we tend to tune out to such copy, in the same way that we tune out and ignore advertising.

By contrast my headline is designed to be a simple yet bold statement that engages your interest. If you don't want to know how to 'explode your sales and dominate your market' you shouldn't be reading this...so I know that I will be attracting only people I want to talk to.

2. "Sorry, but I'm afraid I have some bad news for you."

This is a shameless attention grabber. We all know that bad news sells, and if it is something that affects us personally, we can't help but read on to find out more. Bet you had to know what your bad news was, right?

3. "You are losing sales and profits by the minute."

A basic psychological principle is that we are all motivated more by fear of loss than by hope of gain. So the point here is to focus not on future profits, but the money you are losing right now...a very powerful motivator. This sentence also suggests urgency, a great incentive to maximize sales.

4. "If only you had contacted me sooner, you could be looking at your shopping cart stats right now, smiling contentedly at all the extra sales."

Here I create a 'mind movie,' so that you visualize the immediate benefits of working with me - increased sales, a practical benefit. Visualizing the benefit increases your desire, and the likelihood of taking action to acquire that benefit.

5. "Or in the Mercedes showroom, picking up the keys for your brand-new convertible."

The first mind movie is immediately reinforced with a second one, this one focusing on the emotional benefit - the pleasure of spending the additional wealth you are about to acquire. We all make buying decisions for emotional reasons, then justify them with logical reasons - but it is always the the emotional decision that drives the sale.

6. "Shame you are missing out, huh?"

This reinforces the 'fear or loss.' In my first draft, this read 'shame you missed out.' But in revising, I changed it to 'shame you are missing out' to emphasize the fact that you are continuing to lose money...and will do until you take action.

7. "But don't panic."

I've highlighted your problem, and shown that you need to take action urgently. Now here comes the promise of my solution. The words 'don't panic' suggest that you can rest assured because you have found exactly what you need right here.

8. "Because here's the good news. "

'Because' is an incredibly powerful and persuasive word. It suggests a 'reason why' - and we all look for reasons why we should take a particular course of action. Research shows that we are conditioned to respond positively to the word 'because', even if the given reason doesn't make much sense. Of course, it's much more effective if your reasons are sound!

9. "If you're quick, then you can stem the losses."

"If...then" constructions are also very effective. We are programmed to follow the logic of such sentences, and tend to accept such statements as being true, even with minimal evidence to support them. "If you're quick" also restates the urgency and importance of taking action now.

10.  "Squeeze double the revenue from every marketing dollar you spend."

Pain is a very powerful motivator, and that includes financial pain. Any marketer knows how much it hurts to spend even more money on Google Adwords, or any other form of advertising. So a suggestion that this pain can be reduced considerably will strike a chord with any serious marketer. It is also good to be specific...not just more revenue, but 'double the revenue' and 'three times the profit.'

100% Solid Gold Proof...The Ultimate Advert

That's just a partial explanation. I could go on...but I think you get the point. Now you might wonder why I have expended so much effort to explain all this to you. I'll let one of the truly great copywriters summarize:

"Master closers sell on proof."   (Gary Bencivenga)

In the intangible world of the Internet, this is more important than ever. Big claims are two a penny. Solid proof is as rare as...well, solid gold. And worth just as much.

You see, now I don't have to bombard you with testimonials (that could be made up), or samples of work (which could be ripped off). I've worked my magic on you, reeled you in, and now I've shown you how I did it. So you know I can enchant your prospects in the same way. That's 100% solid, undeniable proof...no further evidence needed, your honor. But you can check out some samples of my previous work here.
 

But if you would like additional proof, how's this for a testimonial from one of the biggest guns in copywriting:

Or this one, from a global marketing organization:

I think I'd better explain that last testimonial, as $70 million sounds like a heck of a big sum. But it's a real number, honest! Here's the story...

Belron - My $70 Million Case Study

You may not know the name Belron, but you are probably familiar with the brands it operates worldwide - Safelite, Autoglass, Carglass, etc. Belron is a multi-billion dollar company in the windshield replacement business....but a few years ago, it had a problem.

Belron makes its money by signing massive deals with car insurance companies to replace broken windshields for their insured customers. Its technology is the best in the business...but it was losing a lot of contracts to cut-price, low-quality competitors. The company needed to explain to insurance companies that dealing with competitors with inferior techniques could be disastrous. A badly-fitted windscreen could pop out in a crash, causing the airbags to fail and killing the occupants...and so exposing the insurer to huge liability claims. To date, Belron had failed miserably to get that message across.

I created a communications campaign that compared the risk to skydiving without a parachute...a highly-visual representation of the problem that really hit home. When senior insurance executives saw videos of their 'customers' falling to their deaths, they sat up and took notice. They finally got the message, and started signing multi-million dollar contracts with Belron in 27 different countries. Their total value was in excess of $70 million (and that's not counting repeat business after the initial contracts.)

How would an extra $70 million in revenue help your business?

A Blue-Chip Client List

Now that I've proven to you how my copywriting gets results, I can show you part of my client list (you probably wouldn't have believed me if I had shown you earlier):

Microsoft                       (Direct mail for the Microsoft Developer Network)

Apple Computer        (Direct mail catalogues and supporting packages)

Citibank                         (Online marketing)

Coca-Cola              (Online marketing promotions)

Hewlett-Packard    (Direct mail and online promotions)

Saatchi & Saatchi   (Direct response press advertising)

Sony                      (Online marketing campaigns)

Morgan Stanley       (Broker communications)

Barclays Bank        (Video communications)

Panasonic              (Dealer promotions)

Pioneer                  (Multimedia campaigns)

The Financial Times   (Editorial Features)

...and many more major blue-chip companies. Working with those was great, and really refined my ability to consistently beat controls. But that was nothing compared to my baptism of fire in the online marketing world...

Take Your Business To The Next Level...Playing in the Big League

Today, I work with partners who are serious players in the Internet marketing world, helping them achieve:

• up to 10,000 visitors per hour to a single web site, putting hosting  admin teams on 24-hour alert to stop the servers crashing
• as many as 500,000 sales transactions per month for a single client
• turnover exceeding $100 million a year...and still growing fast

This really has been an education - generating thousands of split tests and invaluable insights into how to maximize CTRs, conversions, upsells and repeat sales...plus expertise in integrating telemarketing and direct mail to generate substantial additional profits from every customer.

 Value? Absolutely priceless.

Make no mistake. With the help of my specialist marketing expertise and knowledge - plus true copywriting excellence - you can take your next project to the moon. Why settle for millions when you can make tens of millions?

Start Today...Profit Tomorrow

It's a no brainer. Once we start applying "The Amazing Persuasion Formula™ in your business, the results will speak for themselves. You have nothing to lose...but everything to gain. So get in touch today, and let's get this party started..because this is your chance to take your business to a whole new level of success. Just fill in your details below to accelerate your business growth.

Rob Palmer

The "Secret Weapon" Copywriter

Let's get started...

P.S. Contact me today and I'll do an immediate review of your current marketing strategy. I will look for  'quick fixes' that you can implement in minutes to increase your profits literally overnight.  That's a $1500.00 value that could put thousands in your bank account this week. But you get it with my compliments....just to say thanks for getting in touch.  Remember, the sooner you start, the sooner you bank the profits - so let's get going.

P.P.S. I don't usually look for business - my existing clients don't like to share the golden goose. But right now I could use your help. So if you don't mind doing a small favor for me, I'll give you a big kickback in return. Fair? Just get in touch and I'll explain how you can put my cash in your pocket.

P.P.P.S. By the way, I've put together a gift for you - a special report on  -  Marketing Mistakes That Can Cost You Millions...some tips and advice that could save you a fortune. You don't have to opt-in or anything, just click here to claim your copy.